OLED HDTV Prices

Yes, Sony is going to launch this TV in Europe in 2009. 

I must ask, who cares?

You can already buy it off Ebay at a pretty steep discount, and I'd imagine that the European pricing will be worse than the US pricing.

I'd also imagine that this could be due to the strong EURO, so if the Euro weakens against the Yen, you might see this getting delayed.

My advice? If you're in Europe, just buy one from Japan over Ebay.